Во время церемонии вручения золотых наград PATA 2022 года, которая состоялась практически 7 октября 2022 года, Ассоциация путешествий Тихоокеанского региона Азии (PATA) объявила победителей золотой награды PATA 2022 года.
Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 27 years, this year’s awards recognize the achievements of 25 organizations and individuals. An in-person Gold Awards presentation ceremony will be held during the upcoming PATA Annual Summit to occur in Ras Al Khaimah, UAE (located 45 minutes from Dubai) on October 26-27. Additional event information can be found here https://www.pata.org/pata-annual-summit-2022.
PATA presented 23 Gold Awards to such organisations as the The Ascott Limited, Singapore; Cinnamon Hotels & Resorts; Designated Areas for Sustainable Tourism Administration (DASTA); Faithworks Studios; Forte Hotel Group; Gangwon Tourism Organization; Jetwing Hotels; John Borthwick; Keelung City Government; Kerala Tourism; Korea Tourism Organization; Macao Government Tourism Office; Macao Institute for Tourism Studies; Marianas Visitors Authority; Nepal Tourism Board; Sands China; Sarawak Tourism Board; SriLankan Airlines; Tourism Authority of Thailand; Tourism Fiji; Tourism Malaysia; TTG Asia Media, and Quantcast.
Под руководством штаб-квартиры PATA 12 независимых судей со всего мира выбрали победителей 23 золотых наград и двух обладателей титулов Grand.
Maria Helena de Senna Fernandes, Director of MGTO, said, “This year’s PATA Gold Awards winners reveal once again the power of creativity and responsibility of Asia-Pacific region tourism stakeholders to enable our industry not only to survive but to thrive. Macao is glad to join hands with PATA to bring to centre stage these positive initiatives as we look forward for the normalization of safe travel.”
PATA CEO Liz Ortiguera added, “On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation.”
The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.
Ассоциация Совет по туризму Гонконга (HKTB) получил Золотая награда PATA 2022 г. Большой титул в области маркетинга for its “Hong Kong Neighbourhoods – West Kowloon campaign. Although West Kowloon Cultural District housed Hong Kong’s newest art museums, cultural attractions, and creative spaces, it lacked a local community to give local personality and authenticity. To tell a more interesting story, the Hong Kong Tourism Board ran a Neighbourhoods campaign that expanded the district into the surrounding older districts, creating a contrast of new and old cultural traditions. They called this the West Kowloon Neighbourhoods – Creating Modern Traditions. They aimed to put people first and highlight the stories of people behind living traditions. This campaign marks HKTB’s first step in pioneering a more sustainable mode of tourism. Learnings from this campaign will serve as guardrails for future campaign design, ensuring that they start with engaging the local community, going beyond preserving traditions to creating new ones, and driving long-term socio-economic benefit back to the local community itself.
Ассоциация Grand Title in Sustainability and Social Responsibility был представлен Wynn Macau, Limited, for its “Wynn Sustainability Initiatives”. As a member of the tourism and hospitality sector, Wynn understands the importance of waste reduction at source and is always looking for innovative solutions to reduce institutional, food and energy consumption. In recent years, Wynn has adopted a number of new environmental technologies, including becoming the first integrated resort in Macau to jointly develop an automated filtered water bottling system with Nordaq, significantly reducing plastic waste and carbon footprint. To help tackle the global food loss and waste issue, they adopted a life cycle approach (Sustainable Food Life Cycle Journey), a series of programs and strategies that include responsible food sourcing, menu design, building green culture and applying world-class innovative technology. Wynn is also the first integrated resort in Macau to introduce the Winnow Vision that provides data-driven insights through AI-machine learning technology. This data enables the creation of Food Donations and Upcycling Program with local social enterprises which is the first of its kind in Macau.
Open to both PATA and non-PATA members, this year’s Awards attracted a total of 136 entries from 56 travel and tourism organisations and individuals.
PATA Grand Title Winners 2022
- PATA Grand Title Winner 2022
Маркетинг
Hong Kong Neighbourhoods – West Kowloon
Совет по туризму Гонконга, САР Гонконг - PATA Grand Title Winner 2022
Устойчивое развитие и социальная ответственность
Wynn Sustainability Initiatives
Wynn Macau, Limited, Macao, China
PATA Gold Award Winners 2022
- Золотая награда PATA 2022
Маркетинговая кампания (Национальная - Азия)
Macao Week in China 2021
Управление по туризму правительства Макао, Макао, Китай - Золотая награда PATA 2022
Маркетинговая кампания (национальная — тихоокеанская)
Open for Happiness Campaign
Туризм Фиджи, Фиджи - Золотая награда PATA 2022
Marketing Campaign (State and City – Global)
Gangwon Worcation Project
Gangwon Tourism Organization, Korea (ROK) - Золотая награда PATA 2022
Маркетинг - Перевозчик
Say Bonjour To Paris
SriLankan Airlines, Шри-Ланка - Золотая награда PATA 2022
Маркетинг - гостиничный бизнес
Yamagata Kaku’s Yamagata Matsuri
Forte Hotel Group, Chinese Taipei - Золотая награда PATA 2022
Маркетинг - промышленность
Accor Hotels The Perfect Escape
Quantcast, Asia - Золотая награда PATA 2022
Цифровая Маркетинговая Кампания
Khao Thai
Управление по туризму Таиланда, Таиланд - Золотая награда PATA 2022
Печатная маркетинговая кампания
Смена воздуха
Керала Туризм, Индия - Золотая награда PATA 2022
Видео о путешествиях
A Journey Awaits – See You In Sarawak 2022!
Faithworks Studios, Malaysia - Золотая награда PATA 2022
Фотография путешествия
WAU
Tourism Malaysia, Malaysia - Золотая награда PATA 2022
Пункт назначения
Captivated by Cocos
John Borthwick, Australia - Золотая награда PATA 2022
Деловая статья
Строим лучше
TTG Asia Media, Singapore - Золотая награда PATA 2022
Инициатива по изменению климата
lyf one-северный Сингапур
The Ascott Limited, Singapore - Золотая награда PATA 2022
Корпоративная социальная ответственность
Meals that Heal
Cinnamon Hotels & Resorts, Sri Lanka - Золотая награда PATA 2022
Общественный туризм
Building Sustainable Keelung, Constructing Strategic Plan for Conversation Capital of Urban Tourism
Keelung City Government, Chinese Taipei - Золотая награда PATA 2022
Культура
Virtual experience of the 2021 Rainforest World Music Festival
Sarawak Tourism Board, Malaysia - Золотая награда PATA 2022
Наследие
Rejuvenating Ban Khok Mueang’s Heritage through a Sustainable Practice of Community-based Tourism
Обозначенные территории для управления устойчивым туризмом – DASTA, Таиланд - Золотая награда PATA 2022
Инициатива развития человеческого капитала
A decade of effort in nurturing entrepreneurs a case of IFTM in Macao SAR
Институт исследований туризма Макао, Макао, Китай - Золотая награда PATA 2022
Устойчивость туристических направлений (Азиатско-Тихоокеанский регион)
Sustainable Tourism Livelihood Recovery Program
Совет по туризму Непала, Непал - Золотая награда PATA 2022
Tourism Destination Resilience (Global)
Marianas Tourism Resumption Investment Plan
Marianas Visitors Authority, Northern Mariana Islands - Золотая награда PATA 2022
Туризм для всех
Accessible Tourism Attraction Development Project
Корейская туристическая организация, Корея (ROK) - Золотая награда PATA 2022
Инициатива по расширению прав и возможностей женщин
Second Careers
Jetwing Hotels, Sri Lanka
Золотая награда PATA 2022
Инициатива по расширению прав и возможностей молодежи
City of Gourmet – Youth Development and Integration Program
Sands China, Macao, China
